Google has chosen partner

The American company, and test the system Rapida transfer of funds to Russian partners Google, placing contextual advertising to attract Internet company. This ... Called contextual ads relevant to the content of Web pages, which is visited by a user or subject search query. As a rule, search engines place them not only on their own sites, but also on partner sites, and then share with the share of proceeds - most often, according to one of the participants in the market, 50%. The ... It earned $ 133.6 million ) - a few thousand of these partners, they provide, according to the ...
The difference is large.
210.
millions of dollars - as estimated volume of the Russian contextual advertising market for 2007. Mindshare Interaction. Compared with the previous year earnings of participants has doubled. A 75% global market share of contextual advertising is now Google, according to Microsoft. 6%.
is, according to the ...

The representative of the Rapida Anastasia Shlyakhova confirms that the payment system has an agreement with Google, but it does not disclose details of. On one of the online forums posted a copy of the letter on behalf of Google, inviting the owners of the Russian sites ( webmasters ) to test the Rapida. Webmasters do not have to pay for the Rapida, promising authors of the letter. Money received from Google, they can if they wish to cash in post offices. Such a letter sent out to confirm the source close to Google. The head of Russia's Vladimir Dolgov Google office declined to comment.

Until now, Google is calculated with the Russian sites as well as with the rest of the world - with the help of bank checks. But the checks are from the U.S. to Russia, three or four weeks, and sometimes lost, says a well-known blogger and author Alex Exler. In Russia, checks are accepted, not all banks, and those who take, take 10% commission. But even passing a check to the bank, had to wait about two months until the money arrives, complains Exler.

Rapida - not the first payment system, which Google negotiates partnership. Earlier, the U.S. company was in talks with Western Union or WebMoney. But in April 2007. Google notified the partner sites that will not transfer money via Western Union: she accepts payments only for the individuals and they should not be linked to business. Do not place Google and partnerships with WebMoney, even though this system offers all the possibilities, said its vice- president Victor Tours.

... And get the money through private traders belonging to the ... money ... Another major market player content - ... Last year's contribution of ... by placing contextual advertising, according to a source close to her, $ 79.2 million.

But Google - an American company, and follow the example of Russian competitors can not, says Vladislav Kochetkov of ... The advantage Rapida - a close relationship with the state, ...

vedomosti. ru.